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Presentation

Twenga Solutions commercialises advanced audience acquisition solutions on main online advertising marketplaces, and in particular on AdWords and Google Shopping. These solutions drastically improve the ROI of online retailers’ advertising budgets.

Established in 2006, Twenga Solutions employs over 150 people in France, the United Kingdom , Germany, Spain and Italy and has over 4000 clients in 15 different countries.

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Features

Twenga Solutions is a Google Premier Partner, meaning that clients benefit from several advantages:

  • Simplified integration
  • Latest AdWords features
  • A team of certified experts

Twenga Solutions helps e-retailers of all sizes to optimise their online advertising campaigns:

Smart FEED for Google Shopping: Increase sales by an average of 45%

Managing Google Shopping campaigns requires you to fine-tune product bids to generate profitability, which is particularly the case for large product catalogues. Twenga’s Smart FEED solution automates Google Shopping campaign management to improve performance.

Smart BID for Google AdWords: Increase the profitability of your campaigns by up to 30% 

Our solution is instantly integrated into your existing AdWords campaigns and automatically optimises your bids. Our algorithms ensure that you are always investing the right amount for each keyword. You increase revenue without spending more.

Key features of these solutions:

  • Automated bid management: AdWords bids are continually adjusted at the finest level in relation to your performance objectives, variations in your catalogue and shopping trends.
  • User segmentation: The platform allows for the creation of segments based on client types and Internet history, as well as the categories in your catalogue.

This feature allows your bidding strategy to be optimised in real-time according to different audience behaviours.

  • Estimation of intention to buy: Twenga’s Smart TRACKING is simple to install on merchant sites. It identifies the performance of each product and analyses user behaviour using advanced algorithms, which takes over 40 different indicators into account.

Based on the information collected, we estimate the intention to buy for each click and adjust your bids in real-time depending on sales potential.

  • Keyword optimisation: Performance is constantly evaluated and your keyword base is optimised in order to detect non-profitable terms to be deleted, as well as which terms should be added.

The solution also automates the management of negative keywords in AdWords.

  • Automated control based on your objectives: Our management interface allows you to set your performance indicators and adjust your objectives in each category of your catalogue, thanks to a practical and intuitive dashboard.

Your follow-up tool regroups your Smart LEADS and Smart SEM solutions for simplified management.

  • Optimised product feed for Google Shopping: Thanks to 10 years of expertise in traffic generation and merchant catalogue management, our solution restructures your product feed according to Google’s guidelines.

We maximise click rate and offer visibility by rewriting product titles, automatically selecting the best photos and excluding weak-performing products.