Practical SEO toolbox that focuses on inbound marketing and search engine referencing, Moz is a great tool for those looking to master their SEO and social campaigns.

Launched in 2004, Moz started off as an SEO consulting company and shifted towards software development in 2007. Today, it is one of the leading SEO tools to improve your referencing online. Moz offers several useful things like a keyword research tool, a SEO keyword generator, and link analysis to give you insights on link quality and from where your site is being referred.

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Moz offers a variety of both free and paid services, and Moz Pro is a fantastic tool for SEM campaigns. Moz Pro contains several features:

  • Open site explorer: research and compare your competitor’s backlinks, identify their best pages, view social activity data, and much more.
  • MozBar: Perform keyword research and page analysis on any page via an extension for Chrome and Firefox.
  • Fresh web explorer: Keep up with topics related to your business, find new link building opportunities, and scan for mentions of your and your competitor’s brands.
  • Rank tracker: Get reports on where pages and domains rank for target keywords.
  • Keyword difficulty: find out how difficult it is (or how expensive it is) to rank for a certain keyword and who your competitors are for that keyword.
  • On-page grader: integrate with your site for keyword grading and suggestions to improve your SEO for your targeted keywords directly on your page.
  • Crawl test: Moz will crawl your site the way Google does and will provide a report on bad links, broken pages, and a detailed analysis of your site’s crawl-ability.

Moz Pro starts at $99 per month and can cost up to $599 per month for a premium account, and there are some of their tools that you can try for free.

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